Indian Gift’s Portal
Identity Redesign
Spring Marketing Capital, Mumbai
2022
At the heart of the identity sits the brand mark: the Humble Comma. Rounded, warm and accessible, it represents connection, continuity and the timeless “to” and “from” of gifting. Designed as a flexible device, it stands boldly on its own or appears as a memorable expansion—pattern, stickers, illustration—always reinforcing IGP’s role in bringing people closer.
We drew inspiration from tactile details that define gifting—postcards, stickers, handwritten notes and wrapping papers. These cues, familiar and deeply personal, shaped a graphic and celebratory identity system where the sender–recipient relationship remained central. We also retained coral-red, IGP’s signature colour as a core pillar. Set against white, it symbolizes energy, relationships, and celebration. By expanding its expression we ensured the brand world felt both familiar and refreshing.
Through this approach, we created an identity that combined the material essence of gifting with emotional depth—a universe that is distinct, dynamic and inherently human.