Little Joys
Identity Redesign & Character Illustration
Spring Marketing Capital, Mumbai
2022
They wanted a character, Joy, that would feel approachable, fresh, and inviting for young children. Joy needed to represent children in all moods and forms, be gender-neutral, and adaptable across multiple touchpoints.
We designed Joy as a round, full-colour mascot with black outlines for limbs and features, featuring multiple expressions and interchangeable accessories that were easy for the internal team to use. This was a really fun project for me, as it allowed me to explore imagination and communicate with children through art and design.